Working with top SSPs, such as PubMatic, helps Primis provide superior video experience and monetization to our publishers. The Power Verticals contextual solution connects PubMatic’s unique demand with publishers from attractive verticals, such as gaming, finance, music, and pop culture. By creating these inventory packages with PubMatic, we were able to best match demand and supply.

Addressability is rapidly becoming more complex and it’s crucial for us to lead our clients with sustainable strategies for scalable audience targeting. Through Connect, PubMatic gives Wunderkind and the brands we work with a leading-edge, sell-side portfolio approach to drive successful campaign performance.

Adding OpenWrap as a bidding platform has increased performance of our banner advertising solutions. With PubMatic, we have a high-quality range of partners, an easy way to connect new demand, and the team provide us with valuable support and insights on a regular basis. We’re delighted to have PubMatic as a long-term partner and look forward to testing new solutions as the market matures and evolves.

Activating PubMatic's Consumer Experience Auction Package provided incremental campaign benefits. We saw improvements across engagement rates and CPMs, and most notably, we reached smaller, niche publishers and achieved an increase in our measurable audible online video inventory. We have consistently exceeded our Audible Rates benchmark through buying via these packages.